In a world full of technology, it has become increasingly difficult to avoid it. Many advisors who once relied on obtaining clients solely from word of mouth are now starting to turn to the experts in digital marketing to create a digital strategy suited for the target market they are going for. Having a strategy in place is the first step to stepping into the online playing field.
In InvestmentNews’s article published on August 1, 2019, Understanding your digital strategy is the first step to dominating online, Margie Shard details on the different methods available to obtain digital traffic, which comes down to paid or organic traffic. Paid traffic would come from advertising while organic traffic may come from SEO, blogging, etc. There often comes a time when advisors must face the reality of how the industry is changing and the decision on which route to take for creating a digital strategy.