EFFECTIVE January 1, 2020, Nelly Mubashi will serve as CEO of NWAM, LLC dba
Northwest Asset Management, dba RIA Innovations.
In 2008, Nelly along with former CEO, Greg Headrick, established NWAM, LLC.
With their combined experience of twenty‐one years in the financial industry at
the time, Nelly and Greg developed a strong understanding of what is required to
run a successful registered investment adviser (RIA) firm. What started out as an
RIA managing $150 million, quickly grew into a firm servicing over $3.4 billion in
Investment advisor representatives (IARs) that are registered with Northwest
Asset Management are provided with the infrastructure and resources they need
to service their clients. RIA Innovations, on the other hand, caters to registered
investment advisory firms (RIAs) that want to run their own business but don’t
necessarily have the tools needed to accomplish that. The services provided by
RIA Innovations include back office support, compliance, technology, asset
management, virtual support, business continuity and marketing & branding.
Throughout her time at NWAM, LLC, Nelly has had many accomplishments,
including building and growing a team of people to provide excellent service and
helping to shape the firm into what it is today. In addition to the significant firm
growth that NWAM, LLC has experienced, Nelly is proud to lead a firm with a 25%
women advisor representation which is uncommon in this industry. The goal over
the next five years is to double this percentage.
“I love working at a place where everyone works hard to make the lives of our
clients better. I want to thank our amazing staff for all the many accomplishments
our business has achieved. Our team not only makes my job easier but works hard
to maintain a high level of client satisfaction and retention.”